Connect Semrush to your AI agent
Semrush is a popular SEO tool suite that specializes in keyword research, competitor analysis, and Google Ad campaign optimization.
We set up the connection using your own Semrush account, with keys you control, and keep it running. Your agent picks it up and starts doing the work.
Actions
What your agent can do in Semrush
Each one is a real action the agent can take on its own, the same things a person clicking around Semrush could do. Read-only by default; write actions are confirmed against your policy.
- Check Semrush account units balance Tool to fetch the remaining Semrush Standard API units for the authenticated account. Use this before launching large batches of Semrush report requests to preflight and fail fast if units are exhausted or below a requi…
- Get ad copies Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results. Results are a sampled subset, not a complete picture of the domain's a…
- Get anchor texts Use this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.
- Get authority score profile Retrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.
- Get backlinks Fetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with `sep=';'`); allows customization of columns, sorting, and filtering. Consumes Semrush API credits per request. Ensure `disp…
- Backlinks overview Provides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL. A result of 'ERROR 50 :: NOTHIN…
- Batch comparison Compares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.
- Batch keyword overview Fetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty. Response is CSV-like text (not JSON); parse accordingly. Retu…
- Broad match keyword Fetches broad match keywords for a given phrase. Response is CSV-like text (not JSON); parse by splitting on line breaks and delimiters. `display_sort` and `display_filter` parameters are defined but currently not utili…
- Get categories Retrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating. Response is returned as semicolon-separated text in a single 'data' field requiring parsing…
- Get categories profile Retrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.
- Get competitor data Retrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains. Output is a CSV string; use display_limit and display_offset to pagina…
- Get competitors in organic search Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.
- Get competitors in paid search Retrieves a list of a domain's competitors in paid search results from a specified regional database.
- Get domain ad history Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.
- Get domain organic pages Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering. Response is semicolon-separated CSV text in a…
- Get domain organic search keywords Retrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates. Response is semicolon-delimited CSV text (parse with sep…
- Get domain organic subdomains Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.
- Get domain paid search keywords Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.
- Get PLA search keywords for a domain Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.
- Compare domains Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.
- Get historical data Retrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.
- Get indexed pages Retrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or URL) and `target_type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly matches `target_type`.…
- Get keyword difficulty Determines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness. Returns CSV-formatted text; parse befor…
- Keyword overview all databases Fetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition. Response is returned as a CSV-like string; parse headers and rows into a structured table befor…
- Get keyword overview for one database Fetches a keyword summary for a specified phrase from a chosen regional database. Returns CSV-like text (not JSON) with column headers matching `export_columns` codes (e.g., 'Ph', 'Nq', 'Kd'); parse headers and rows int…
- Get keywords ads history Fetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like data.
- Get organic results Retrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use `display_date` in 'YYYYMM15' format (day must be '15') for historical data.
- Get paid search results Fetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.
- Phrase questions Fetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.
- Get PLA competitors Retrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.
- Get PLA copies Fetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.
- Get referring domains Retrieves a semicolon-delimited text report listing domains that link to a target, with options to filter by type (not value). Parse with sep=';' and cast numeric columns (e.g., backlinks_num, domain_ascore) before aggr…
- Get referring domains by country Generates a CSV report detailing the geographic distribution of referring domains (by country, determined via IP address) for a specified, publicly accessible target.
- Referring i ps Fetches IP addresses that are sources of backlinks for a specified target domain, root domain, or URL.
- Find related keywords Call this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display_date` (if used for historical data) must be 'YYYYMM15' for a past month. Response is C…
- Get TLD distribution Fetches a report on the Top-Level Domain (TLD) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.
Setup
How we connect it
- 1
Connect your account
You create a key in Semrush, a key you create and control, and paste it in once. It lives in a secrets store on your server, not with us.
- 2
Set the guardrails
Read-only by default. You choose which write actions the agent may take, and anything outside that policy gets confirmed with you first.
- 3
We keep it running
Health checks on every connection, updates handled for you, and we watch the first week of activity to make sure the work lands.
FAQ
Semrush questions, answered.
With a key you create and control. You paste it in once, it is stored in a secrets store on your server, permissions are scoped to the minimum the agent needs, and you can revoke it at any time.
The actions Semrush's API allows, the same things a person clicking around the app could do. Connections start read-only by default; write actions are confirmed against the policy you set before the agent takes them.
Connections are priced per tool on top of the base plan. Some are included, some are premium. See pricing for how connection charges work.
Standard tools are ready inside 7 business days of the setup call. We test the connection end to end, walk you through how the agent uses it, and watch the first week of activity.
Ready to put Semrush to work?
Tell us what your team runs on. We set up the connection, secure it, and your agent takes it from there.
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