Connect Apollo to your AI agent
Apollo provides CRM and lead generation capabilities, helping businesses discover contacts, manage outreach, and track sales pipelines for consistent customer relationship development
We set up the connection using your own Apollo account, with keys you control, and keep it running. Your agent picks it up and starts doing the work.
Actions
What your agent can do in Apollo
Each one is a real action the agent can take on its own, the same things a person clicking around Apollo could do. Read-only by default; write actions are confirmed against your policy.
- Add Contacts to Sequence Adds contacts to a specified Apollo email sequence and returns the contact details. `sequence_id`, `emailer_campaign_id`, and `send_email_from_email_account_id` must be retrieved from Apollo listing/search endpoints bef…
- Bulk organization enrichment Enriches data for up to 10 organizations simultaneously by providing a list of their base company domains (e.g., 'apollo.io', not 'www.apollo.io'). Each call consumes Apollo credits per domain enriched; monitor quota to…
- Bulk people enrichment Use to enrich multiple person profiles simultaneously with comprehensive data from Apollo's database. Each call consumes Apollo credits; avoid re-enriching the same contacts. Responses may include null or missing fields…
- Bulk update account stage Bulk updates the stage for specified existing Apollo.io accounts, moving them to a valid new account stage.
- Create an Apollo account Creates a new account in Apollo.io; a new record is created even if a similar account exists, and provided `owner_id` or `account_stage_id` must be valid existing IDs. The response includes the new account's ID, which c…
- Bulk create Apollo accounts Creates multiple accounts in Apollo.io with a single API call (maximum 100 accounts per request). Use when creating multiple company records at once.
- Bulk create Apollo contacts Tool to bulk create multiple contacts in Apollo with a single API call. Use when you need to create multiple contacts efficiently. Supports up to 100 contacts per request with optional deduplication.
- Create call record in Apollo Tool to log call records in Apollo from external systems. Use when recording calls made through outside systems like Orum or Nooks; requires a master API key and cannot dial prospects directly.
- Create Apollo contact Creates a new contact in Apollo.io; use `account_id` to link to an organization and `contact_stage_id` for sales stage. Apollo does not auto-deduplicate — duplicate records sharing the same email are silently created; a…
- Create custom field Creates a new custom field in Apollo.io for contacts, accounts, or opportunities. Use when you need to define additional data fields beyond Apollo's standard attributes.
- Create Apollo deal Creates a new sales opportunity (deal) in Apollo.io; all provided IDs (`owner_id`, `account_id`, `opportunity_stage_id`) must be valid existing Apollo identifiers. This action has persistent side effects — obtain explic…
- Create Apollo Task Tool to create a single task in Apollo.io. Use when you need to add a new task to your team's Apollo account for a specific contact. The task will be assigned to a user and includes details like type, status, priority,…
- Get Account by ID Tool to retrieve detailed information about a specific account by its Apollo ID. Use when you need to fetch complete account data including company details, contact information, and CRM integration fields.
- Check Apollo API key status Tool to check whether the provided Apollo API key is valid and accepted by Apollo (health/auth check). Use when any Apollo endpoint returns 401/403/422 to quickly diagnose invalid/expired keys versus permission scope is…
- Get Apollo Contact Retrieves detailed information about a specific contact by its ID. Use this to view contact details including name, email, phone numbers, organization, and custom fields.
- Get Apollo deal Retrieves information about a specific deal by its ID. Use this when you need to view details of a single deal.
- Get Labels Retrieves all labels from Apollo.io, used for organizing contacts and accounts. Call this before APOLLO_CREATE_CONTACT or APOLLO_UPDATE_ACCOUNT to validate label values against the returned list; mismatched labels cause…
- Get opportunity stages Retrieves all configured opportunity (deal) stages from the Apollo.io account.
- Get Organization by ID Retrieves complete information about a specific organization by its Apollo ID. Use when you need detailed company data including funding, technologies, employee counts, and more.
- Get Organization Job Postings Retrieves paginated job postings for a specified organization by its ID, optionally filtering by domain; ensure `organization_id` is a valid identifier.
- Get typed custom fields Retrieves all typed custom field definitions available in the Apollo.io instance, detailing their types and configurations. Call before constructing payloads for APOLLO_UPDATE_CONTACT or APOLLO_UPDATE_ACCOUNT — mismatch…
- List Apollo account stages Retrieves the IDs for all available account stages in your team's Apollo account.
- List apollo contact stages Retrieves all available contact stages from an Apollo account, including their unique IDs and names.
- List Apollo deals Retrieves a list of deals from Apollo, using Apollo's default sort order if 'sort_by_field' is omitted.
- List email accounts Retrieves all email accounts and their details for the authenticated user; takes no parameters.
- List Fields Retrieves all field definitions from Apollo.io, including system fields and custom fields. Use the optional 'source' parameter to filter by field type (system, custom, or crm_synced).
- List Apollo Users Retrieves a list of all users (teammates) associated with the Apollo account, supporting pagination via `page` and `per_page` parameters. Use this to obtain numeric user IDs required by operations like APOLLO_UPDATE_CON…
- Enrich organization data Fetches comprehensive organization enrichment data from Apollo.io for a given company domain; results are most meaningful if the company exists in Apollo's database. Each call consumes Apollo credits and may be unavaila…
- Search organizations in Apollo Searches Apollo's database for organizations using various filters; consumes credits on every call (unavailable on free plans) — avoid re-running identical queries and surface quota errors rather than retrying. Retrieve…
- Enrich person with Apollo Enriches and retrieves information for a person from Apollo.io. Requires one of: `id`, `email`, `hashed_email`, `linkedin_url`, or (`first_name` and `last_name` with `organization_name` or `domain`) for matching. `webho…
- Apollo people search Searches Apollo's contact database for people using various filters; results capped at 50,000 records and does not enrich contact data. Combining multiple strict filters (organization_ids, person_titles, person_seniorit…
- Search Apollo Accounts Searches for accounts within your existing Apollo.io database using various criteria; requires a paid plan and is limited to 50,000 records.
- Search for Calls Searches for call records in Apollo.io using filters like date range, duration, direction (inbound/outgoing), users, contacts, purposes, outcomes, and keywords. Supports pagination for efficient data retrieval.
- Search Apollo contacts Searches Apollo contacts using keywords, stage IDs (from 'List Contact Stages' action), or sorting (max 50,000 records; `sort_ascending` requires `sort_by_field`). Search before creating contacts to avoid duplicates.
- Search news articles Tool to search for news articles about companies in Apollo's database. Use when you need to find recent news, announcements, or updates about specific organizations using their Apollo IDs.
- Search outreach emails Tool to search for outreach emails sent through Apollo sequences. Use when you need to find emails created and sent by your team as part of Apollo email campaigns. This endpoint requires a master API key and has a displ…
- Search sequences Searches for sequences (e.g., automated email campaigns) in Apollo.io.
- Search tasks Searches for tasks in Apollo.io using filters like keywords, date ranges (due, created, updated), priorities, types, assigned users, associated contacts/accounts, supporting sorting and pagination.
- Update an Apollo account Updates specified attributes of an existing account in Apollo.io.
- Update account ownership Updates the ownership of multiple Apollo accounts to a specified user. Use when bulk assigning account ownership to a team member.
- Update Apollo call record Tool to update an existing call record in Apollo.io. Use when you need to modify details of a previously logged phone call such as duration, status, notes, or associated contact/account information.
- Update Apollo contact details Tool to update an existing contact's information in Apollo. Use when you need to modify contact details such as name, email, phone, title, organization, or custom fields. At least one field beyond contact_id must be pro…
- Update contact ownership Updates the ownership of specified Apollo contacts to a given Apollo user, who must be part of the same team.
- Bulk update Apollo contacts Tool to bulk update multiple Apollo contacts with a single API call. Use when updating multiple contacts simultaneously - either apply the same updates to all contacts using contact_ids, or apply different updates to ea…
- Update contact stage Updates the stage for one or more existing contacts in Apollo.io to a new valid contact stage, useful for managing sales funnel progression.
- Update contact status in sequence Updates a contact's status within a designated Apollo sequence, but cannot set the status to 'active'.
- Update Apollo deal Updates specified fields of an existing Apollo.io deal (opportunity), requiring a valid `opportunity_id`.
- View API Usage Stats Fetches Apollo API usage statistics and rate limits for the connected team. Use before large enrichment/search runs to understand current API usage and plan/budget constraints. If experiencing 403s on credit/usage sensi…
Setup
How we connect it
- 1
Connect your account
You create a key in Apollo, a key you create and control, and paste it in once. It lives in a secrets store on your server, not with us.
- 2
Set the guardrails
Read-only by default. You choose which write actions the agent may take, and anything outside that policy gets confirmed with you first.
- 3
We keep it running
Health checks on every connection, updates handled for you, and we watch the first week of activity to make sure the work lands.
FAQ
Apollo questions, answered.
With a key you create and control. You paste it in once, it is stored in a secrets store on your server, permissions are scoped to the minimum the agent needs, and you can revoke it at any time.
The actions Apollo's API allows, the same things a person clicking around the app could do. Connections start read-only by default; write actions are confirmed against the policy you set before the agent takes them.
Connections are priced per tool on top of the base plan. Some are included, some are premium. See pricing for how connection charges work.
Standard tools are ready inside 7 business days of the setup call. We test the connection end to end, walk you through how the agent uses it, and watch the first week of activity.
Ready to put Apollo to work?
Tell us what your team runs on. We set up the connection, secure it, and your agent takes it from there.
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